Augment
B2B Distribution
Quote faster. Fill more orders. Boost profit margins.
Augie is the AI teammate for wholesale distribution, customized to your unique way of doing quote-to-cash.
Trusted by leading distributors like:
The inbox: reinvented with an AI teammate
A command center where every inbound request - from portals, takeoffs, emails, EDI, text and phone - lands pre-classified and worked on by Augie. Integrated and updated into your ERP, CRM and data lake.
Give Augie directions via Teams, chat, or Augie Inbox.
Agents that listen and automatically act, following your SOPs.
ROI in weeks, not quarters. A breath of fresh air for your sales reps.
Your data stays yours. Full stop.
Augie trains its product data and SKU matching only on your data – never training across other customers' data. Your proprietary data stays proprietary.
See our security and data practices
No cross-customer AI training
Distributors own all AI data
Built on trust
End-to-end across the entire quote to cash lifecycle
Augie connects every workflow that touches revenue so quotes move cleanly from RFQ to order to billing without gaps or rework.
Quote & sales order automation
Augie adapts to each end-market's unique process workflow.
Respond to customers faster, win more orders, increase inventory turnover ratios.
The most trusted AI platform in B2B distribution
Built for distribution complexity. Designed for sales efficiency.
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$20B+
Distributor revenue powered by Augie.
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80%+
Faster quote & order turnaround time.
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100%
All your data stays yours. Always.
Meet the Augie Inbox: the sales rep's quote-to-cash hub
Customized to your enterprise's workflow and personalized by business unit, geography, or end-market
Quote & Sales Orders
Augie Inbox
Portal Intake
Phone Orders
Supplier Management
Workflow Builder
Delivery & Freight
Agentic Quote & Sales Order Automation
Augie is the first AI teammate that automates quote and sales order creation in your ERP. Customized to your SOPs, Augie follows your workflow when RFQs push reps off the happy path. Distribution's complexity lives outside the happy path – and so does Augie.
Any BOM format – text, PDF, image, voice, Excel
Agentic Special Order handling
"Augie saves me 80% of the time spent on quoting. It's as if I had my own personal assistant. It seamlessly integrates with workflows and automatically connects to my inbox and the ERP, with product search functionality that blows our ERP and website out of the water."
Mike Mackey
Commercial Services Manager, Ewing Outdoor Supply
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Knowledge Hub
Turn distributor-specific operational knowledge into durable infrastructure. Unlike generic AI tools, Knowledge Hub understands the core building blocks of distribution, so answers reflect how your business actually runs.
Built for B2B Distribution by the people who run it
Purpose-built AI for B2B distributors, backed by a team with over 20 years at the intersection of technology and enterprise distribution.
Alex Moazed
President, Wholesale Distribution
Founder of Applico Capital, the first VC firm dedicated to the $8 trillion wholesale distribution industry. Alex has spent the last 10+ years advising and investing alongside the leading public and private distributors on emerging technology, strategy, and transformation.
Nick Johnson
Head of Commercial, Wholesale Distribution
Founding Partner of Applico Capital. Nick has 10+ years of experience advising on digital transformation and investing in distribution technology alongside leading distributors and Fortune 500 enterprises across North America, Europe, and emerging markets.
John Schumacher
Director, Engineering
Built and led the AI organization at Grainger, one of the largest distributors in North America. John brings deep technical expertise across AI, the complexity of B2B distribution workflows, and the operational realities of enterprise distribution.
Meet Augie, the AI teammate built for supply chain.
Augie handles the daily grind so your operators can focus on service and scale.